This advertisement comes from the Physicians Committee for
Responsible Medicine and is displayed in Union Station.
The picture above comes from an advertisement that is against President Barack Obama's Child Nutrition Act. It shows a young, light skinned female with a thought bubble questioning the unfairness of treatment between President Obama's daughter and herself. The child is asking why the Obama girls are receiving school lunches that are "healthy," yet she is not. The ad then urges readers to "reform [Obama's] Child Nutrition Act." The purpose of this advertisement is to use pathos to urge readers to support a reform on the act, and to personally attack Barack Obama. The intended audience is Americans with the ability to vote, particularly parents. This is due to the inclusion of a child who attends school, which would personally link to parents.
This advertisement can be connected to the deadly sin of envy. The young girl is wanting for something she does not or cannot have. This is evident through the plead "why don't I?" though the girl does not look sad, more rebellious. The author uses childlike writing to connect with children and their parents. The author also uses red in the background and in the young girl's clothing to cause readers to stop and read, and to symbolize the defiance in the message and in the girl's pose.
